get ready for summer
The Slim·Fast Let's Bikini campaign was a rallying war cry for British Women to lose a dress size in just three weeks in preperation for a summer spent on the beaches of Europe. The campaign featured an independent microsite which included an inspirational screensaver, downloadable information packs and coupons for use in store.
Campaign website
Online promotion
Inspirational screensaver
In-store promotion
In-store promotion
Information pack