A complete rebrand for a promotional campaign, events and support microsite; all delivered to a tight schedule and budget.
digital media
branding
collateral
events
advertising
radio & music
public relations
social networks
market research & strategy
In partnership with the client, we developed an engaging and recognisable brand
We also prepared in depth brand guidelines to ensure the brand was reproduced faithfully
We also arranged events to raise awareness of the brand, this one featuring bestselling author William Boyd
The brand awareness events proved popular with busy Christmas audiences
We also tied the brand awareness events into the Christmas campaign for a leading homeless charity
Details of the brand awareness events were also publicised on the campaign microsite
To further solidify brand recognition, we also designed promotional ‘TfL Oyster Card’ holders to give away to the public
Further branded collateral was also produced, promotional badge shown here